Chase the Stream

TX Fly Co. is a fishing and outdoors apparel brand inspired by all things Texas. They had built a sizable following on social media and wanted to grow their audience by building a subscriber list and creating an email marketing strategy. My team implemented a schedule of weekly product emails, highlighting a brand favorite or new item launch, and set up sales throughout the year that featured a more assertive email campaign. The brand hadn’t refreshed their visual brand in some time, but I created an updated look and feel for them that reflected how the client wanted to present the brand going forward.